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The luxury watch market is dominated by a few popular names. When it comes to luxury watches, Patek Philippe and Rolex are the go-to brands. However, there are certain companies with a long history and tradition that have fallen out of favor through the years. Breitling is a wonderful example of such a brand.

For almost 130 years, Breitling has been a household name in the world of premium timepieces. However,

in recent decades, the brand has lagged behind other luxury watch behemoths. This has resulted in a considerable reduction in popularity.

So, is it worthwhile to invest in a Breitling? Is the quality of Breitling watches comparable to that of other luxury watches, or should you look elsewhere?

WHY BREITLING

In a sea of luxury watch companies, each must be distinct in order to stand out. These few characteristics distinguish Breitling from other premium watch companies.

Breitling is well-known for their chronographs. Chronographs are an important element of the brand's history, as it invented the first chronograph.

Breitling moved the chronograph's start/stop pusher from the crown to the 2 o'clock position in 1915. Breitling removed the reset function from the start/stop function in 1932.

They added a pusher at 4 o'clock and effectively invented the chronograph template that is still used today. Breitling was also the first company to invent the flyback chronograph.

Breitling's chronograph timepieces are among the most well-known and sought-after in the company's line. People adore them for their distinct look and utility as a tool watch. Breitling watches, in fact, have played an important part in the world of aviation.

BREITLING WATCHES

NAVITIMER

The classic Breitling timepiece. A clock that is instantly recognizable and synonymous with the brand. The Navitimer was introduced in 1952, at a period when flying was becoming increasingly fashionable. Pilots love it right away because of its style and functionality.

The Navitimer is distinguished from other aircraft watches by its slide rule bi-directional bezel. Before electrical equipment was used in planes, this bezel could perform various computations. It could perform anything you required as a pilot when combined with the chronograph function.

SUPER OCEAN HERITAGE

While Breitling's main topic is aviation, the Superocean Heritage line of diving watches is equally superb. The Superocean Heritage B20 Automatic 44 (ref. AB2030161C1A1) is a dive watch with a straightforward design that is reminiscent of the original Superocean from the 1950s.

The Heritage comes in a variety of sizes, with 44 mm being the most popular. It has a high-quality mesh strap and the B20 automatic movement. This movement is essentially Tudor's in-house caliber MT5612 with a massive 70-hour power reserve.

CHRONOMAT

The Chronomat line, one of Breitling's oldest, has been operating since the 1940s. Breitling resurrected the Chronomat in 2020, with an upgraded design that resembled the watch from 1984.

The Chronomat is distinguished from other Breitling timepieces by two features. The first are the rider tabs, which are trapezium forms on the bezel's indicators (0, 15, 30, and 45). These tabs were designed to help pilots who wore gloves get a better hold on the bezel.

BREITLING COMPARE TO OTHER WATCHES

While watch enthusiasts view Breitling as a premium watch brand, in terms of quality, it fits in the entry-level rung. Despite its high construction quality, the company has suffered from a shortage of in-house calibers for numerous decades.

Any high-end luxury watch brand must have a high-quality in-house mechanism.

It represents the artistry and attention to detail required at this level of luxury watchmaking.

Rolex, on the other hand, has maintained a high standard of craftsmanship in its watches and has employed its own movements from its beginnings. A few Breitling watches are of comparable quality to Rolex, but in general, Rolex outperforms Breitling.

IS BREITLING WORTH IT

Breitling timepieces, in general, do not keep their value as well as other luxury watch brands. This is due to their lower popularity and the fact that they are slightly pricey. While the quality is there, and they are clearly extremely high-end timepieces, they cannot compete with horological behemoths like Rolex.

On the plus side, this usually means that you can find them for a fair price in the used market. You can also check our store LUXEFORA for a discounted price, which might save you even more money on a brand new Breitling watch.